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SEO Tools: Pros and Cons

One of the recent trends in a modern SEO is a tendency to try to not using automated SEO solutions. It is even said that using automated software can hurt your SERPs. On the other side of the coin, search engine optimization is one of those fields where the amount of boring routine work is huge. Performing all of it yourself is much more complex and is a time-waste. So in this review we will split different SEO software into groups basing on its purpose and will try to determine which tasks can be performed manually indeed, and which ones are better to do automatically.

1) Making content. There are a number of tools that provide automatic synonymizing of any text. There are tools that even claim to create human-readable site content created 100% automatically. However, until software will learn to understand the sense of a text, they won’t be able to offer a more or less natural looking automated content. So this action should be performed 99% manually for now. Hire a good copywriter and create a quality content for your site, rather than throwing those funds into some “advanced” tool that does this automatically.
2) achieving backlinks. This is the second crucial SEO task, though somebody could name it the first. A quality link building requires you to consider hundreds of potential link partners and filtering only those sites that are closely related to your one, with a quality content and a trust rank at the same time. Such work can be automated for a small percent, since you don’t have to find possible linking platforms by hand. Nevertheless, the final judgement still is upon you. It is you who should evaluate the quality of websites and evaluate their relevance to your site. Locating link partners is as low as 10% of a job. The rest is performed manually.
3) Checking search engine rank. Generally, you use this to value your efforts – whether you’re doing right, or your activity misses the goal. One of the biggest mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Usually you don’t need such a large depth. If your site isn’t listed within the first 20-30 results – nobody sees it anyway. So in a SEO practice it is better to restrict web position checks with first 40-50 results. However, if there is a significant volume of keywords to control, the process may still eat a large amount of time. And here is where an automatic tool is really irreplacible! With an automated SERP checker you can save a lot of of hours comparing to what you would spend if did that yourself. However, you should stick with search engine friendly software, to avoid potential difficulties with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Finding keywords related to your niche is another job that is easy to automate. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can keep a lot of time and lose virtually nothing. There are many approaches to finding good keywords and many of them can be dug through automatically.

So, every SEO work needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still want you to work with your hands and your brain.